Archive for the ‘viral marketing’ Category

Posted by Ross Vaughn On June - 7 - 2010

They use viral marketing by e-mail as a marketing tool… what did you think I meant? Viral marketing can work well for B2B providers, as long as the following is true:
1. The product or service has to add value for the sender, as well as, the receiver.
2. The offer has to be deliverable. You don’t want to [...]

Posted by Ross Vaughn On June - 6 - 2010

It is a well known and widely accepted fact, that E-books….FREE E-books…are one of the best weapons in a viral marketing campaign arsenal.  Here are four good reasons why this is true today and will continue to be true for the foreseeable future:
1. E-books are cheap to produce and don’t take long to set up. If [...]

categories: viral marketing
Posted by Ross Vaughn On June - 5 - 2010

Viral Marketing sounds like something bad but it is actually something very good. It is, also, a powerful way to generate traffic to your website.
Think about how a virus spreads from on person to another. One person gets sick and just by sneezing they can give the virus to many more people… those people get [...]

Posted by Ross Vaughn On June - 4 - 2010

There are probably ten million people online, looking for downloads at any given time. Of course, a lot of them could be looking for pornography or free software but still, reaching a minimum on a million people on any given day does offer some rather intriguing possibilities.
People like using file services to download music for [...]

categories: viral marketing
Posted by Ross Vaughn On June - 3 - 2010

Mobile devices, mobile phones and PDA’s are one of the last great frontiers of viral advertisement opportunities. However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices as well. We are good at filtering.
The very idea of unwanted advertising streaming through our Blackberries is abhorrent. [...]

categories: viral marketing
Posted by Ross Vaughn On June - 2 - 2010

Stop with the enforced e-mail forwards already! Trying to force or bribe people to forward your info to a friends or family in order to be rewarded or win looks skanky in today’s ultra-permission-based world. Especially when you tell visitors nothing about their friend’s or family’s privacy in the space directly next to the e-mail [...]

categories: viral marketing
Posted by Ross Vaughn On June - 1 - 2010

Viral marketing is an integral part of a campaign strategy that is used to achieve objectives. It is not the objective itself. If the main objective of an e-mail campaign is branding, in order to achieve greater branding success exposure you craft your message or offer in a way that it encourages pass-along.
Producing a message [...]

categories: viral marketing
Posted by Ross Vaughn On May - 10 - 2010

Viral marketing is one of the most effective ways of driving traffic to your website with little effort on your part. With viral marketing, you can send your marketing message to selected recipients who then pass on that message to others. Viral marketing is easy and affordable, so anyone can do it.
If you have high [...]

Posted by Ross Vaughn On March - 26 - 2010

It’s sad, but over 99% of the visitors who come to your website will NEVER buy.
But did you know, there is now a way to turn those people LEAVING your website into NEW targeted traffic!?!
There is a new (and for a limited time, FREE) service that just launched called “Exit Fire” that will actually recycle [...]

Posted by Ross Vaughn On March - 4 - 2010

More and more advertisers are adopting video as broadband continues to rise and ad-serving technologies become more sophisticated.  Online video advertising is really taking off. Users’ attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment. It is true that video formats cost five to ten times more [...]

categories: viral marketing