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Formatting autoresponder messages

10 Mar, 2010  Email Marketing

Have you received emails that were all broken up? These emails have one or two words on one line, then eight or ten words on the next line. In some cases, one word begins on one line and ends on the next. These emails are very hard to read, and they  appear to be very unprofessional. Is this what you  want your autoresponder email messages to look  like?

If not, you need to learn how to format your messages. Start by reading the instructions for your  specific autoresponder. Each one operates a bit  differently in the way that it handles text. For  instance, some autoresponder messages will be  messed up if you do put a ‘hard line break’ at the  end of each line, while others will be messed up if  you don’t! Find out what the right option is for your  autoresponder!

Because each email client is different, you should  not allow any line in your message to exceed 65  characters. This will help prevent lines from breaking  up, and it is achieved by hitting the ‘enter’ key at  the end of each sixty-five character line. The best  way to be sure that your autoresponder messages  are delivered in the correct format is to send them  to yourself, before you send them to your list!

Aweber

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