Here’s another short tip on the topic of persuasion:

Writing is not something you do in addition to selling. Writing IS selling. Every letter that goes out over your name is a potential sales letter. Successful sales people are like hypnotists. They use the power of suggestion to persuade customers to buy.

I don’t believe that hypnotism exists, but I know that a sales message is more convincing when it speaks to our emotions – to our hopes and desires for a better life. Here are 5 ways to put the power of persuasion to work in all your sales copy:

- Deliver your message with conviction.

- When you explain the benefits of your product or service, use different languages to reach different types of customers.

- Establish and maintain rapport. Always be positive.

- Guide your customers’ thought processes. Anticipate objections.

- Use compelling stories to get your message across and convince customers.

Stay tuned for more conversion-busting tips and tricks in the following days.